Introduction
1. Who did the author quote at the beginning of the book ‘The Media Teacher’s book’?
2. What is essential that you understand as you move from AS to A2?
3. What was explored in the corresponding AS book?
4. What do we need for A2?
5. What will you find throughout this book?
New Literacies
1. According to Freire, what does exclusion from literacy make it very difficult for a person to develop?
2. In terms of power, access and control, what can we see in current debates about immigration and citizenship?
3. What is ‘powerful literacy’?
4. Language and literacy are both tools for us to use and systems for us to understand. What is one problem with this?
Digital Literacy
1. What are some examples of cultural developments arising from technological change?
2. What does the cultural part of this relate to?
3. Going back to the political nature of literacy, in terms of inclusion and exclusion, what can digital literacy be seen as?
4. What does there tend to be a lack of clarity about?
Memes and Remix
1. What is a meme?
2. What is the term for online word-of-mouth promotion?
3. What does Dixon explain?
4. What other examples are there of people working within a remix culture?
Ofcom and Media Literacy
1. What is media literacy framed by?
2. What is Ofcom seeking to outsource?
3. What is it really important not to assume?
4. What does Robin Blake of Ofcom say?
Media Literacy for A2
1. What has David Gauntlett suggested?
2. Gauntlett suggests that people do not just get represented by the media anymore. What do they do instead?
3. What do you acquire by understanding this context?
4. Describing the long tail of media distribution, what does John Hartley suggest?
Britney 2.0
1. What might a fairly ‘traditional’ issue for media studies at A level be?
2. What can you not make sense of what Alastair Campbell is saying about the ‘fallen icon’ without?
Fan Culture
1. What is it clear that broadband internet can accelerate?
2. Gauntlett argues that the media play a role in the construction of identity, but not that big a role in relation to other aspects of social experience. What does this finding lead him to suggest?
3. What is your mission?
Sunday, 29 August 2010
Media Literacy for A2-Answers
Introduction
1. Steven Johnson.
2. The difference between just using and making media and being media-literate enough to qualify with an A level in the subject.
3. The relationship between media literacy and more general forms of literacy, and distinguishing between a media-literate student and a member of the public-in other words, the difference it makes doing media studies.
4. A more developed theoretical understanding of how literacy is being ‘reframed’ by digital culture, so that you not only demonstrate-in your production work and theoretical research for Critical Perspectives-your own high levels of media literacy, but also offer an intellectual, academic and informed understanding of media literacy when you are reflecting on your creative outcomes and processes, and when you are answering questions about how the contemporary media and culture are ‘read’ in new ways.
5. That we return again and again to the idea that web 2.0 has made a big difference to how the media are distributed and exchanged.
New Literacies
1. A critical view of the world.
2. A range of ideas and tensions that Freire’s contribution can help us make sense of.
3. The ability to work between and to step outside of each literacy, to understand how it works as well as being able to use it.
4. In recent years, the word ‘literacy’ has been bolted on to virtually every area of human activity, and this is often done without much attention to these more complex aspects, as described by Gee.
Digital Literacy
1. The internet generally, YouTube, social networking sites, on-demand media, video games, virtual worlds and MP3.
2. The new ways in which we communicate and participate now that were not possible before web 2.0.
3. A tool for reducing the ‘digital divide’, and thus as a social justice agenda.
4. What these digital literacies are all about.
Memes and Remix
1. A popular term for describing the rapid uptake and spread of a particular idea presented as a written text, image, language “move” or some other unit of cultural “stuff”
2. Viral marketing.
3. How this seemingly modern form of cultural practice is actually a new product of a much more established communication principle.
4. Sweded videos and fan montages.
Ofcom and Media Literacy
1. The need to educate and develop people so they can access, analyse, evaluate and create media.
2. The responsibility for regulation to us, so we can self-regulate, and taking media studies is seen as one way of doing this.
3. Young people are all ‘digital natives’.
4. ‘Media literacy is just the literacy of our times’.
Media Literacy for A2
1. It might be a good time to think about media studies 2.0.
2. They use web 2.0 platforms to make their own media, share it with the world and thus represent themselves.
3. Some of the ‘metaliteracy’ we explored earlier on in this section.
4. The liberating potential of web 2.0 might be equal not only to the emergence of ‘mass literacy’, but, beyond that, to the introduction of mass public schooling.
Britney 2.0
1. Evaluate the claim made by Alastair Campbell (previously Tony Blair’s press officer and spin doctor) in 2008 that Britney has ceased to be considered human being by the public and is now understood primarily as a news commodity.
2. Debating the extent to which her commodification is amplified and accelerated by the online dispersal of her as a ‘sign’.
Fan Culture
1. Fan interpretations and reimagining’s of media products.
2. Media studies has, until now, been too interested in just the media, especially the notion of the self-contained media text, and insufficiently attentive to people and how they give meaning to culture.
3. To make sense of this changing landscape by creating media, accessing content and information through research, analysing cultural products and evaluating theories.
1. Steven Johnson.
2. The difference between just using and making media and being media-literate enough to qualify with an A level in the subject.
3. The relationship between media literacy and more general forms of literacy, and distinguishing between a media-literate student and a member of the public-in other words, the difference it makes doing media studies.
4. A more developed theoretical understanding of how literacy is being ‘reframed’ by digital culture, so that you not only demonstrate-in your production work and theoretical research for Critical Perspectives-your own high levels of media literacy, but also offer an intellectual, academic and informed understanding of media literacy when you are reflecting on your creative outcomes and processes, and when you are answering questions about how the contemporary media and culture are ‘read’ in new ways.
5. That we return again and again to the idea that web 2.0 has made a big difference to how the media are distributed and exchanged.
New Literacies
1. A critical view of the world.
2. A range of ideas and tensions that Freire’s contribution can help us make sense of.
3. The ability to work between and to step outside of each literacy, to understand how it works as well as being able to use it.
4. In recent years, the word ‘literacy’ has been bolted on to virtually every area of human activity, and this is often done without much attention to these more complex aspects, as described by Gee.
Digital Literacy
1. The internet generally, YouTube, social networking sites, on-demand media, video games, virtual worlds and MP3.
2. The new ways in which we communicate and participate now that were not possible before web 2.0.
3. A tool for reducing the ‘digital divide’, and thus as a social justice agenda.
4. What these digital literacies are all about.
Memes and Remix
1. A popular term for describing the rapid uptake and spread of a particular idea presented as a written text, image, language “move” or some other unit of cultural “stuff”
2. Viral marketing.
3. How this seemingly modern form of cultural practice is actually a new product of a much more established communication principle.
4. Sweded videos and fan montages.
Ofcom and Media Literacy
1. The need to educate and develop people so they can access, analyse, evaluate and create media.
2. The responsibility for regulation to us, so we can self-regulate, and taking media studies is seen as one way of doing this.
3. Young people are all ‘digital natives’.
4. ‘Media literacy is just the literacy of our times’.
Media Literacy for A2
1. It might be a good time to think about media studies 2.0.
2. They use web 2.0 platforms to make their own media, share it with the world and thus represent themselves.
3. Some of the ‘metaliteracy’ we explored earlier on in this section.
4. The liberating potential of web 2.0 might be equal not only to the emergence of ‘mass literacy’, but, beyond that, to the introduction of mass public schooling.
Britney 2.0
1. Evaluate the claim made by Alastair Campbell (previously Tony Blair’s press officer and spin doctor) in 2008 that Britney has ceased to be considered human being by the public and is now understood primarily as a news commodity.
2. Debating the extent to which her commodification is amplified and accelerated by the online dispersal of her as a ‘sign’.
Fan Culture
1. Fan interpretations and reimagining’s of media products.
2. Media studies has, until now, been too interested in just the media, especially the notion of the self-contained media text, and insufficiently attentive to people and how they give meaning to culture.
3. To make sense of this changing landscape by creating media, accessing content and information through research, analysing cultural products and evaluating theories.
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