Introduction
1. Who did the author quote at the beginning of the book ‘The Media Teacher’s book’?
2. What is essential that you understand as you move from AS to A2?
3. What was explored in the corresponding AS book?
4. What do we need for A2?
5. What will you find throughout this book?
New Literacies
1. According to Freire, what does exclusion from literacy make it very difficult for a person to develop?
2. In terms of power, access and control, what can we see in current debates about immigration and citizenship?
3. What is ‘powerful literacy’?
4. Language and literacy are both tools for us to use and systems for us to understand. What is one problem with this?
Digital Literacy
1. What are some examples of cultural developments arising from technological change?
2. What does the cultural part of this relate to?
3. Going back to the political nature of literacy, in terms of inclusion and exclusion, what can digital literacy be seen as?
4. What does there tend to be a lack of clarity about?
Memes and Remix
1. What is a meme?
2. What is the term for online word-of-mouth promotion?
3. What does Dixon explain?
4. What other examples are there of people working within a remix culture?
Ofcom and Media Literacy
1. What is media literacy framed by?
2. What is Ofcom seeking to outsource?
3. What is it really important not to assume?
4. What does Robin Blake of Ofcom say?
Media Literacy for A2
1. What has David Gauntlett suggested?
2. Gauntlett suggests that people do not just get represented by the media anymore. What do they do instead?
3. What do you acquire by understanding this context?
4. Describing the long tail of media distribution, what does John Hartley suggest?
Britney 2.0
1. What might a fairly ‘traditional’ issue for media studies at A level be?
2. What can you not make sense of what Alastair Campbell is saying about the ‘fallen icon’ without?
Fan Culture
1. What is it clear that broadband internet can accelerate?
2. Gauntlett argues that the media play a role in the construction of identity, but not that big a role in relation to other aspects of social experience. What does this finding lead him to suggest?
3. What is your mission?
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